Law firm marketing has become ubiquitous, with a lawyer billboard on every corner and lawyers promising to produce a fast divorce or a big cash settlement during every commercial breather. Because there is so much legal advertising going on, it hard very difficult to obtain potential clients to sit up and get sucked in. law firm marketing
Lawyers have a memorable challenge in getting customer’s to pay attention, since unlike selling a sleek and sexy new car or great new beverage, lawyer’s aren’t selling a life-style. Many of the lawyers who advertise offer aid to people who usually develop into interested in their services only when something has gone wrong, and you might want to else, their ads will blend into the background.
Even when someone is seeking a lawyer, clients will need a hard time differentiating between one lawyer’s promise to “get justice” or “get results” and also the similar promise made by countless others, often all standing while watching same stock associated with law books in the generic law office so popular in legal ads.
Not so for that Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull Your hair out!” Below system big shot with the lawyer with his bald head, and the address for his website ‘MyBaldLawyer.com.”
What Makes The Bald Lawyer Ad Work
The Bald Lawyer ad works and stands out business law firm marketing because it differs. It shatters the stereotype of the conservative, unapproachable and uptight lawyer through getting the attorney to poke fun at himself. yet as well as this without undermining the law or the legal profession.
The billboard also stands out because it attracts attention photos it gives someone a memorable image. That image is accompanied by a website directly related to it, which fixes itself in the viewer’s mind right along with the image, becoming not difficult to memorize.
Clients who see the bald lawyer ad will take more notice of it- even if simply by a few seconds out of curiosity- than they definitely another lawyer posting. This can translate into the ad staying in their minds, consciously or subconsciously. In turn, when they should a lawyer, good just be inclined to visit the website they remember from a billboard where the client can learn because of the services the bald lawyer offers.
Creating Your Own Innovative Ad
Other attorneys who wants to take their practice marketing efforts to a higher level can take a webpage out of the bald lawyer’s ebook. The ad is an important reminder that innovation is type in successful legal marketing, and that by giving clients some in order to distinguish you from your competitors (preferably an eye-catching way), you can stand out over rest.