In 2005, hotels in America generated $100 billion in profits, mostly from the food services sector. Luxury hotels also did brisk business, and smaller hotels too brought in additional revenues through value added services. Considering that the hospitality sector is booming, it is a great time for vendors to profit from this boom and market themselves to the industry representatives.
Hotel Planners: If you are intending to display your goods and services towards the hospitality industry, you need to approach hotel planners. There are over 70,000 hotel planners in the US, along with their ideas and initiatives have generated $44 billion in revenue for that hotel industry. To be able to promote your services towards the hospitality industry, you should fulfill the planners and executives of hotels.
The best way to Market to Hospitality Industry: So that you can sell your services to the Alexander Mirza, you should make it to the planners and hotel managers. However, it is far from easy to reach them, since they place a fantastic value on their time, and have probably been approached by dozens of vendors prior to deciding to.
Identify industry sectors where your product or service will probably be most useful. In the event the planners feel that your product or service are of usage, they will definitely want to know more. Plan your marketing plan prior to deciding to approach people in the hospitality business.
Internet, emails, direct mailing, print media are all good mediums of having your message across to individuals inside the hospitality business.
Become a member of any association of vendors or related sector in the hospitality industry. This may result in higher exposure of the services to individuals within the hospitality industry. Provide hotel planners with information regarding your product or service, and cut down on the sales talk. Planners are hard pressed for time; and they can not too happy if they require time out to listen to you, only to realize that you have nothing much to tell them.
Use innovative marketing strategies to have the attention of planners. Schedule calendars, calculators, software for charts etc. are always sought after in the hospitality industry, so that you can demonstrate the use of such innovative tools to hotel executives and planners. Hospitality Industry: Sectors of Growth. High growth parts of the hospitality industry include food and beverages, and full service hotels. Food and Beverage departments of major hotels have already been given more autonomy, so jrgbwb can approach the department manager directly for marketing purposes. Vendors and suppliers of food items, drinks, kitchen devices, cutlery, table linen and furniture can benefit a lot from this.
With the amount of opportunities for vendors to take advantage of, it really is no wonder that they wish to cater to the hospitality industry. With proper planning as well as the right marketing strategies, you will be able to prosper of your own competitors and bag lucrative deals from hotels.
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